A Rich History Since 1970

Road Atlanta was carved out of the red Georgia clay on a 750-acre Hall County plot in 1969 when David Sloyer, Earl Walker and Arthur Montgomery began with the curious idea of placing a world-class road racing circuit in the heart of stock-car country.

Road Atlanta was carved out of the red Georgia clay on a 750-acre Hall County plot in 1969 when David Sloyer, Earl Walker and Arthur Montgomery began with the curious idea of placing a world-class road racing circuit in the heart of stock-car country.

old-photosWhat was once a farmer’s field became a world class motorsports facility. Another track’s loss due to flood damage was Road Atlanta’s gain when a Cam-Am series race had to find a new home in a hurry. Road Atlanta literally took form in a six-month rush to excavate, grade and pave a 12-turn, 2.5-mile road course.

On September 13, 1970, Vic Elford sat on the pole for the first Road Atlanta race. The best drivers were competing: Denis Hulme, Peter Revson and race winner Tony Dean. Stirling Moss was the Grand Marshal. A huge crowd gathered to watch the most sophisticated cars of the day turn 75 laps on the brand new circuit.

The 1970’s brought faster, more sophisticated cars and better talent in series like the Can-Am, Formula 5000, IMSA Camel GT and Trans Am. Among the drivers who traversed the challenging track were Jody Scheckter, Dan Gurney, Peter Gregg, Mario Andretti, Keke Rosberg, Bobby Rahal, Paul Newman and Mark Donohue. It was a great time for road racing and for Road Atlanta.

During the Panoz era, millions of dollars have been spent on an almost constant series of improvements

Road Atlanta was sold in 1978 and went through a number of owners in a short period of time, creating a downward spiral of the track’s fortunes that ultimately resulted in bankruptcy in 1993 when a partnership between business executives Frank Drendel, Jim Kanely, Eddie Edwards and Bill Waddell was formed to purchase the track.

The next three years were spent making gradual improvements to a facility that had not enjoyed the kind of care it deserved for at least a decade. New buildings were constructed, others were renovated, the track was widened and resurfaced and the grounds were landscaped. But the owners lacked the kind of capital that could return Road Atlanta to its glory days.

Enter Dr. Don Panoz. The developer of the nicotine patch and founder of neighboring Chateau Elan Winery and Resort, Panoz got into the automotive field when his son Danny began producing the Panoz Roadster. The elder Panoz realized what great potential Road Atlanta possessed and bought the facility in November 1996. Dr. Panoz’ varied business interests – including the Panoz Motor Sports Group and the world renowned American Le Mans Series – are based in Braselton.

During the Panoz era, millions of dollars have been spent on an almost constant series of improvements, beginning with an initial phase that included the reconfiguration of the track to allow for a club and school course, the installation of a 100-foot Infield Tunnel and removal of the Dip, the addition of concrete barriers and gravel traps all around the track and the construction of 36,000 feet of new tenant garage space in the Lower Paddock area.

The second phase of improvements involved the construction of the new Infield Paddock and pits, located in the Infield between Turn 12 and Turn 1. With two paddocks, Road Atlanta is able to accommodate more teams and the availability of two pit complexes allows for easier transitions between races. A new hospitality shelf overlooking the Infield Paddock was also built.

Road Atlanta has not only been made more convenient and safe for teams, it is also a fan-friendly, family-orientated destination – Kids 12 & Under Are Always Free! New restrooms and showers, and the 10,000-seat Terrace Seating complex at Turn 10 added to fan comfort and convenience.

Road Atlanta is situated on 750 acres in Hall County. The facility contains 300,000 square feet of paved paddock, a 250-foot skid pad and 80,000 square feet of paddock space. Hospitality Suites and Chalets are available during the major events for corporate entertainment.

About Road Atlanta

image In 1969 3 guys had a curious idea of placing a world-class road racing circuit in the heart of stock-car country. Read more.In '69 3 guys had an idea of placing a world-class road racing circuit in the heart of stock-car country.
 
image Since purchasing Road Atlanta in 1996, Don Panoz has made millions of dollars in improvements.Don Panoz has made millions of dollars in improvements.
 
image Road Atlanta offers individuals, families and large corporate groups a fun and family-friendly environment.
 

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Fan Demographics for Petit Le Mans

  • Average Age – 46.5             
  • Median HHI – 125K
  • 63% Male                
  • 66% Married
  • 60% own 3 or more vehicles
  • 75% more likely to purchase a product/service from ALMS sponsor

Road Atlanta attracts a diverse audience, enabling sponsors to target specific events which best meet their marketing goals. Petit Le Mans, Road Atlanta’s showcase event, offers impressive demographics featuring highly-educated males with a median income of $125,000.

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