Michelin and Road Atlanta Team Up For Excitement
Michelin has enjoyed great success in competition at Road Atlanta and beginning in 2017, Michelin will be the Official Tire of Road Atlanta and the Official Tire of Motul Petit Le Mans, as announced by track officials today.
Located just over 100 miles from the Michelin North American headquarters in Greenville, S.C., the 2.54 mile Road Atlanta circuit has long been referred to as a "home track" for Michelin. Michelin has competed at every Petit Le Mans event since the inaugural race in 1998, and is the winningest tire maker in Petit Le Mans history, having claimed 16 overall race wins, including a stunning overall race win by a Porsche GTLM class entry in the rain-soaked 2015 event.
Chevrolet Renews Long-Standing Partnership with Road Atlanta
Chevrolet, who has been a loyal partner of Road Atlanta for many years, has used the race track as both a testing ground for its race programs and a captive audience for potential consumers. Chevrolet’s activation at the 750-acre facility will include year-round signage, hospitality, product displays, a Corvette Corral at the Motul Petit Le Mans and more.
Motul Signs On as Title Sponsor of Petit Le Mans
BRASELTON, Ga. (January 27, 2017) – Motul will serve as the title sponsor for the world-renowned Petit Le Mans 10-hour endurance race at Road Atlanta, as well as the Official Lubricant Partner of Road Atlanta and Petit Le Mans, track officials announced today.
The Motul Petit Le Mans, set for Oct. 4-7, is the final race and championship decider in this season’s IMSA WeatherTech SportsCar Championship, as well as the ultimate race in the four-event Tequila Patron North American Endurance Cup (TPNAEC). The TPNAEC also includes other iconic endurance races at Daytona International Speedway, Sebring International Raceway and Watkins Glen International.
The long-term Motul partnership with Road Atlanta will include prominent trackside and facility-wide signage, display, hospitality and a robust in-market activation element.