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TUDOR Named Title Partner for IMSA’s Sports Car Championship

The International Motor Sports Association (IMSA) announced today that TUDOR — an innovative and retro-chic brand — has been named entitlement partner for the next five years of what now will be known as the TUDOR United SportsCar Championship. The IMSA announcement this morning precedes TUDOR’s official U.S. launch this evening during New York Fashion Week.

“The 2014 season will feature the rebirth and revitalization of sports car racing in North America, and therefore it’s the ideal time to introduce a premium watch brand like TUDOR to our U.S. fans and partners, as well as further solidify our relationship with the international motorsports community,” said IMSA CEO Ed Bennett. “This is a natural progression of the fantastic relationship we’ve cherished for decades with our partners at Rolex.

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2013 Fall Newsletter

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Fall means cooler weather but Road Atlanta turns up the heat with a diverse schedule of events. NASA comes to Road Atlanta Sept. 13-15, bringing with them an exciting lineup of racing activity. The HSR Atlanta Historics arrive Sept. 19-22, featuring their trademark “blast from the past” entry list of legendary vintage cars. On Oct. 4-6 the two-wheel action of WERA motorcycles comes to Road Atlanta.

The Petit Le Mans powered by Mazda, Road Atlanta’s signature event, runs Oct. 16-19. This year’s edition will mark the historic farewell race of the American Le Mans Series presented by Tequila Patrón. The SCCA American Road Race of Champions on Nov. 1-3 and NASA Dec. 6-8 round out the fall season.

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The WSC era at Road Atlanta and the Ferrari 333SP

Following the demise of the IMSA Camel GT series in 1993, the new World Sports Car (WSC) concept began the following year.  The WSC formula emphasized open cockpit prototypes, unlike the out-going GTP cars. Gone were the days of the Porsche 962, Toyota Eagle, Nissan ZXT GTP, Jaguar prototypes and others.

Some former GTP cars were being “converted” to WSC specs, but the big news was Ferrari constructing a purpose-built WSC entry, known as the Ferrari 333SP. Built in conjunction with Dallara, it would be the first Ferrari sports racer in many years competing for an overall victory. 

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Featured Articles

  • 2014 Petit Le Mans Date Announced +

    IMSA Announces 2014 TUDOR United SportsCar Championship Schedule 12-Event Inaugural Season Will Showcase New Series At Premium Venue Attractive Lineup Read More
  • 2013 Fall Newsletter +

    Fall means cooler weather but Road Atlanta turns up the heat with a diverse schedule of events. NASA comes to Read More
  • 50th Anniversary Of The United States Road Racing Championship To Be Celebrated At The Atlanta Historic Races +

    A tribute to the original SCCA Pro Road Racing Series of 1963 thru 1968. The USRRC Seniors Tour feature races Read More
  • Pruett, Rojas Win Visual Studio Ultimate Grand Prix Of Atlanta +

    BRASELTON, Ga. (April 20, 2013) – Scott Pruett and Memo Rojas put their experience to work Saturday, scoring a dominant victory Read More
  • Microsoft Visual Studio To Sponsor Inaugural GRAND-AM Weekend At Road Atlanta +

    Visual Studio Ultimate Grand Prix Of Atlanta Set For Saturday Microsoft Visual Studio will sponsor the inaugural visit of GRAND-AM Read More
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