DAYTONA BEACH, Fla. (Sept. 20, 2013) – Continuing its commitment to revolutionize sports car racing in North America, the International Motor Sports Association (IMSA) today announced a 12-race schedule for the 2014 debut season of the TUDOR United SportsCar Championship starting with the 52nd running of the Rolex 24 At Daytona on Jan. 25-26.
“We have created a premium schedule for sports car fans, taking our new championship to some of the best road racing facilities in North America,” said IMSA CEO Ed Bennett. “Our event lineup also underscores the cooperative spirit of the merger between the GRAND-AM Rolex Sports Car Series and the American Le Mans Series presented by Tequila Patrón (ALMS). The ‘best of both worlds’ approach, our shared guidepost throughout the merger process, is certainly evident when you look at the 2014 schedule.
The International Motor Sports Association (IMSA) announced today that TUDOR — an innovative and retro-chic brand — has been named entitlement partner for the next five years of what now will be known as the TUDOR United SportsCar Championship. The IMSA announcement this morning precedes TUDOR’s official U.S. launch this evening during New York Fashion Week.
“The 2014 season will feature the rebirth and revitalization of sports car racing in North America, and therefore it’s the ideal time to introduce a premium watch brand like TUDOR to our U.S. fans and partners, as well as further solidify our relationship with the international motorsports community,” said IMSA CEO Ed Bennett. “This is a natural progression of the fantastic relationship we’ve cherished for decades with our partners at Rolex.
Fall means cooler weather but Road Atlanta turns up the heat with a diverse schedule of events. NASA comes to Road Atlanta Sept. 13-15, bringing with them an exciting lineup of racing activity. The HSR Atlanta Historics arrive Sept. 19-22, featuring their trademark “blast from the past” entry list of legendary vintage cars. On Oct. 4-6 the two-wheel action of WERA motorcycles comes to Road Atlanta.
The Petit Le Mans powered by Mazda, Road Atlanta’s signature event, runs Oct. 16-19. This year’s edition will mark the historic farewell race of the American Le Mans Series presented by Tequila Patrón. The SCCA American Road Race of Champions on Nov. 1-3 and NASA Dec. 6-8 round out the fall season.