Vendors / Displays - Michelin Raceway Road Atlanta
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Vendor / Display Space

With powerful event attendance and the energetic market of Atlanta at our doorstep, Michelin Raceway Road Atlanta offers an impressive venue for vending and product display. A diverse schedule of races means we have an event that meets the goals of every company. Our vendor areas are a proven marketplace, attracting fans to a centralized location, featuring a variety of auto manufacturer displays, official event merchandise, entertainment, souvenirs, food, beverages and more. Vendor and display possibilities are endless at Michelin Raceway Road Atlanta


Motul Petit Le Mans Vendor / Display space

Located in the Fan Zone, vendors have the unique opportunity to showcase products, sample to and engage directly with fans in attendance at the largest annual international sporting event in Georgia.

Michelin Raceway Road Atlanta Michelin Raceway Road Atlanta Michelin Raceway Road Atlanta

Drift Atlanta Vendor / Display space

Located next to the team competitors in the main paddock – vendors have the unique opportunity to display, sample products and engage directly with race fans in attendance at the premier professional drifting event in the U.S.

Michelin Raceway Road Atlanta

For more information or to reserve your vendor/display space today, please contact us at 770-967-6143


Grid Walk

Grid Walk

Fan Demographics
for Motul Petit Le Mans

  • Average Age – 46.5             
  • Median HHI – 125K
  • 63% Male                
  • 66% Married
  • 60% own 3 or more vehicles
  • 75% more likely to purchase a product/service from IMSA WeatherTech SportsCar Championship sponsor

Michelin Raceway Road Atlanta attracts a diverse audience, enabling sponsors to target specific events which best meet their marketing goals. Motul Petit Le Mans, Michelin Raceway Road Atlanta’s showcase event, offers impressive demographics featuring highly-educated males with a median income of $125,000.