Latest News

Visit Florida and Road Atlanta Extend Partnership

Road Atlanta and Visit Florida have extended their existing partnership through 2016, to include the remainder of the exciting events still to come this year.

With Visit Florida serving as proud sponsor of the race track through 2016, both Road Atlanta and the travel website will continue to enjoy the benefits of sharing visitors in the southeast region of the United States.

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Papa John’s Joins Drift Atlanta as Presenting Sponsor

Papa John’s Pizza has partnered with Road Atlanta for a multi-year deal, beginning at this year’s 13th annual Drift Atlanta, as the event’s presenting sponsor. Drift Atlanta presented by Papa John’s will return to the site of the first-ever Formula DRIFT event on May 6th and 7th, 2016.

Since 2004, Road Atlanta has hosted Formula DRIFT’s biggest stars and has become a top destination for motorsports enthusiasts across the country. This year, Papa John’s becomes the newest addition to the Drift Atlanta show and will be present at the facility for the duration of the racing season in the form of signage, vending and additional promotions.

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  • Mercedes-Benz Named The Official Pace Car Of The 2017 Motul Petit Le Mans +

    BRASELTON, Ga. (Oct. 3, 2017) - Mercedes-Benz USA, headquartered just north of downtown Atlanta, has partnered with Road Atlanta as the Read More
  • Don Panoz To Serve As Grand Marshal For 20th Anniversary Motul Petit Le Mans +

    Don Panoz To Serve As Grand Marshal For 20th Anniversary Motul Petit Le Mans Motul Petit Le Mans comes full circle on October 7, as the founder of the race, Don Panoz, will give Read More
  • Motul Petit Le Mans Field Expands to Include Team Penske Prototype for Montoya, Castroneves, Pagenaud +

    Motul Petit Le Mans Field Expands to Include Team Penske Prototype for Montoya, Castroneves, Pagenaud DAYTONA BEACH, Fla. – One day after the official entry list was unveiled for the 20th Anniversary Motul Petit Le Mans Read More
  • Star-Studded Entry List For Motul Petit Le Mans Features 38 Cars +

    Star-Studded Entry List For Motul Petit Le Mans Features 38 Cars The stars will be out in full force next week when the 2017 IMSA WeatherTech SportsCar Championship fires the engines Read More
  • FOX Factory Signs On As Official Partner Of Road Atlanta +

    FOX Factory Signs On As Official Partner Of Road Atlanta BRASELTON, Ga. (Sept. 27, 2017) – Road Atlanta has a new long-term partner in FOX Factory Holding Corp. (FOX), a ride Read More
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