Road Atlanta - Road Atlanta

Michelin And Road Atlanta Announce Naming Rights Agreement To Begin in 2019

Beginning in January of 2019, Michelin North America and Road Atlanta will further their existing partnership and make history at the north Georgia race track, as it officially becomes Michelin Raceway Road Atlanta.

Michelin is writing a new page in the history books at Road Atlanta, as it becomes the first-ever entitlement partner of the track. Equally as significant, Michelin will lend its name to a race track for the first time in its existence.

Currently, Michelin North America serves as the Official Tire Partner at Road Atlanta. The front straight bridge is branded with the tire company’s iconic Michelin Man, as are many other signs throughout the 750-acre property. As soon as the clock rolls into the new year, Michelin’s existing presence at Road Atlanta will be substantially increased, as naming rights to the entire road racing facility will be transferred to the global tire company.

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Driving Club at Road Atlanta Grand Opening Soon!

The brand-new Driving Club at Road Atlanta is in the final days ahead of their grand opening, so now is the time to join this exclusive club!

Members who sign up before the end of June will not only save $1,500 in the initiation fee but will also receive a special honor and custom display with their name in the clubhouse’s Road Atlanta Legacy Room. These charter members will forever be a part of The Driving Club’s history, so this is an opportunity you don’t want to miss!

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VP Racing Fuels Commits To Long-Term Partnership Renewal With Road Atlanta

BRASELTON, Ga. (April 6, 2018) – VP Racing Fuels, a long-standing partner of Road Atlanta, has renewed their relationship with the northeast Georgia racetrack for many years to come.

As the official fuel supplier of Road Atlanta and an annual partner of the legendary facility and its lineup of spectator events, VP Racing Fuels branding will be prominently displayed throughout the 750-acre property. Guests can expect to see signage all across the facility, and track day participants may choose from a selection of high-grade VP Racing fuel for purchase.

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Fox Factory Renews Rights To Fox Factory 120 Race For 2018

After a successful conclusion to the 2017 season, FOX Factory has once again partnered with Road Atlanta for the FOX Factory 120 race during Motul Petit Le Mans weekend, Oct. 10-13.

FOX Factory signed on in late 2017 as an official track sponsor, securing entitlement rights to the Friday race of the Motul Petit Le Mans weekend and as an official partner of Motul Petit Le Mans. This Friday race is a 120-minute wheel-to-wheel showdown featuring the IMSA Continental Tire SportsCar Challenge, a feature series that supports the IMSA WeatherTech SportsCar Challenge. Again in 2018, the FOX Factory 120 entitlement partner will experience the benefits of being associated with such a prestigious and thrilling race, which is a fan-favorite during the larger Motul Petit Le Mans event.

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The Driving Club At Road Atlanta Takes Up Residence At Northeast Georgia Circuit

BRASELTON, Ga. (March 16, 2018) – A new owner’s and driver’s organization, The Driving Club at Road Atlanta, has moved on to the premises at the legendary Braselton race track to host a number of annual track days and other events for their exclusive membership.

The Driving Club at Road Atlanta will take over the former driving school building, which is approximately 20,000+ square feet and will now house the entire club operation. Limited memberships to the club are currently available, providing access to all the club amenities. In addition to offering member-exclusive track days, the driving club will feature luxury vehicle storage for a select numbers of owners, exotic driving programs, corporate events and more. Members can also utilize a private entrance to the track, resident professional coaching, catered meals, trackside refreshments and end-of-day receptions.

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The 24 Hours of Lemons Dec. 9-10

At the first 24 Hours of Lemons in ‘06, most drivers were guys who’d been too slow, too cheap, or too chicken to try "real" racing before.

In other words, typical gearheads.

That included series creator Jay Lamm, a longtime auto journalist who loved the idea of racing but hated the seemingly endless costs, hassles, and bad vibes that came with getting started. So Jay created a just-for-fun endurance roadracing series that limited car values to $500 or less, let folks go wheel-to-wheel just on their street license, and pushed away the aggro fun-spoilers with rules like Lemons 2.4, one that specifically prohibits whiners.

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Latest News

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    Road Atlanta The world renowned Motul Petit Le Mans is a 10-hour endurance test that on Saturday was dramatically decided in the Read More
  • Michelin And Road Atlanta Announce Naming Rights Agreement To Begin in 2019 +

    Road Atlanta Beginning in January of 2019, Michelin North America and Road Atlanta will further their existing partnership and make history at Read More
  • Fan Activities at Motul Petit Le Mans +

    Road Atlanta There’s never a shortage of fun to be had at Road Atlanta, but that rings especially true during Motul Petit Read More
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