Road Atlanta - Michelin Raceway Road Atlanta
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Elias Wins Race Two At Michelin Raceway Road Atlanta

Yoshimura Suzuki’s Toni Elias won his first race of the 2019 MotoAmerica EBC Brakes Superbike Series, the Spaniard besting Westby Racing’s Mathew Scholtz by 1.839 seconds under sunny skies in the Suzuki Championship at Michelin Raceway Road Atlanta.

The win, combined with his second place from Saturday, gives Elias the early lead in the EBC Brakes Superbike Championship with 45 points – four more than yesterday’s race winner Cameron Beaubier, who was third today.

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Fox Factory, Inc. Extends Partnership With Michelin Raceway Road Atlanta

Fox Factory, Inc. (FOX) has committed to a long-term sponsorship extension and advancement with Michelin Raceway Road Atlanta, which will further the partnership forged in 2017 and continue Fox Factory’s entitlement of the FOX Factory 120. It will also retain the existing prominent track signage and branding, among other annual activations.

Fox Factory, Inc., a leader in performance defining suspension products, has signed on to extend the existing partnership with Michelin Raceway for many years to come in an effort to strengthen roots at the northeast Georgia race track. Since 2017, FOX has served as the entitlement sponsor of the FOX Factory 120, a 120-minute sprint race and the season finale for the IMSA Michelin Pilot Challenge as part of the Motul Petit Le Mans weekend. The new agreement maintains that entitlement.

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Michelin And Road Atlanta Announce Naming Rights Agreement To Begin in 2019

Beginning in January of 2019, Michelin North America and Road Atlanta will further their existing partnership and make history at the north Georgia race track, as it officially becomes Michelin Raceway Road Atlanta.

Michelin is writing a new page in the history books at Road Atlanta, as it becomes the first-ever entitlement partner of the track. Equally as significant, Michelin will lend its name to a race track for the first time in its existence.

Currently, Michelin North America serves as the Official Tire Partner at Road Atlanta. The front straight bridge is branded with the tire company’s iconic Michelin Man, as are many other signs throughout the 750-acre property. As soon as the clock rolls into the new year, Michelin’s existing presence at Road Atlanta will be substantially increased, as naming rights to the entire road racing facility will be transferred to the global tire company.

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Driving Club at Road Atlanta Grand Opening Soon!

The brand-new Driving Club at Road Atlanta is in the final days ahead of their grand opening, so now is the time to join this exclusive club!

Members who sign up before the end of June will not only save $1,500 in the initiation fee but will also receive a special honor and custom display with their name in the clubhouse’s Road Atlanta Legacy Room. These charter members will forever be a part of The Driving Club’s history, so this is an opportunity you don’t want to miss!

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VP Racing Fuels Commits To Long-Term Partnership Renewal With Road Atlanta

BRASELTON, Ga. (April 6, 2018) – VP Racing Fuels, a long-standing partner of Road Atlanta, has renewed their relationship with the northeast Georgia racetrack for many years to come.

As the official fuel supplier of Road Atlanta and an annual partner of the legendary facility and its lineup of spectator events, VP Racing Fuels branding will be prominently displayed throughout the 750-acre property. Guests can expect to see signage all across the facility, and track day participants may choose from a selection of high-grade VP Racing fuel for purchase.

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Fox Factory Renews Rights To Fox Factory 120 Race For 2018

After a successful conclusion to the 2017 season, FOX Factory has once again partnered with Road Atlanta for the FOX Factory 120 race during Motul Petit Le Mans weekend, Oct. 10-13.

FOX Factory signed on in late 2017 as an official track sponsor, securing entitlement rights to the Friday race of the Motul Petit Le Mans weekend and as an official partner of Motul Petit Le Mans. This Friday race is a 120-minute wheel-to-wheel showdown featuring the IMSA Continental Tire SportsCar Challenge, a feature series that supports the IMSA WeatherTech SportsCar Challenge. Again in 2018, the FOX Factory 120 entitlement partner will experience the benefits of being associated with such a prestigious and thrilling race, which is a fan-favorite during the larger Motul Petit Le Mans event.

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Latest News

  • Elias Wins Race Two At Michelin Raceway Road Atlanta +

    Road Atlanta Yoshimura Suzuki’s Toni Elias won his first race of the 2019 MotoAmerica EBC Brakes Superbike Series, the Spaniard besting Westby Read More
  • Wayne Taylor Racing Cadillac DPI Wins Classic Motul Petit Le Mans +

    Road Atlanta The world renowned Motul Petit Le Mans is a 10-hour endurance test that on Saturday was dramatically decided in the Read More
  • Driving Club at Road Atlanta Grand Opening Soon! +

    Road Atlanta The brand-new Driving Club at Road Atlanta is in the final days ahead of their grand opening, so now is Read More
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