Road Atlanta - Michelin Raceway Road Atlanta
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Dignitaries Dedicate Michelin Tower at Michelin Raceway Road Atlanta

Dignitaries Dedicate Michelin Tower

Officials from IMSA, Michelin and Michelin Raceway Road Atlanta dedicated the track’s most visible improvement with Friday’s ribbon-cutting ceremony outside the sparkling new Michelin Tower that hovers above the front stretch of the historic circuit outside Atlanta.

The 52,000-square-foot facility, four stories high with a viewing deck on top, houses three floors of hospitality and suite space as well as one floor for the media center and broadcast booths. In addition to race weekends, the tower is available to host events year round – even when no cars are on track.

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Fox Factory, Inc. Extends Partnership With Michelin Raceway Road Atlanta

Fox Factory, Inc. (FOX) has committed to a long-term sponsorship extension and advancement with Michelin Raceway Road Atlanta, which will further the partnership forged in 2017 and continue Fox Factory’s entitlement of the FOX Factory 120. It will also retain the existing prominent track signage and branding, among other annual activations.

Fox Factory, Inc., a leader in performance defining suspension products, has signed on to extend the existing partnership with Michelin Raceway for many years to come in an effort to strengthen roots at the northeast Georgia race track. Since 2017, FOX has served as the entitlement sponsor of the FOX Factory 120, a 120-minute sprint race and the season finale for the IMSA Michelin Pilot Challenge as part of the Motul Petit Le Mans weekend. The new agreement maintains that entitlement.

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Château Élan Official Luxury Winery and Resort

We’re proud to welcome Château Élan as the new Official Luxury Winery and Resort of Michelin Raceway!

The resort is currently in the midst of completing a $25 million renovation, which will debut in November. This property-wide upgrade includes a complete overhaul of the resort’s 251 guest rooms and 24 suites, food and beverage options and grand lobby. The renovation is the first of this scale in the Château’s 35-year history.

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Elias Wins Race Two At Michelin Raceway Road Atlanta

Yoshimura Suzuki’s Toni Elias won his first race of the 2019 MotoAmerica EBC Brakes Superbike Series, the Spaniard besting Westby Racing’s Mathew Scholtz by 1.839 seconds under sunny skies in the Suzuki Championship at Michelin Raceway Road Atlanta.

The win, combined with his second place from Saturday, gives Elias the early lead in the EBC Brakes Superbike Championship with 45 points – four more than yesterday’s race winner Cameron Beaubier, who was third today.

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Michelin And Road Atlanta Announce Naming Rights Agreement To Begin in 2019

Beginning in January of 2019, Michelin North America and Road Atlanta will further their existing partnership and make history at the north Georgia race track, as it officially becomes Michelin Raceway Road Atlanta.

Michelin is writing a new page in the history books at Road Atlanta, as it becomes the first-ever entitlement partner of the track. Equally as significant, Michelin will lend its name to a race track for the first time in its existence.

Currently, Michelin North America serves as the Official Tire Partner at Road Atlanta. The front straight bridge is branded with the tire company’s iconic Michelin Man, as are many other signs throughout the 750-acre property. As soon as the clock rolls into the new year, Michelin’s existing presence at Road Atlanta will be substantially increased, as naming rights to the entire road racing facility will be transferred to the global tire company.

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Driving Club at Road Atlanta Grand Opening Soon!

The brand-new Driving Club at Road Atlanta is in the final days ahead of their grand opening, so now is the time to join this exclusive club!

Members who sign up before the end of June will not only save $1,500 in the initiation fee but will also receive a special honor and custom display with their name in the clubhouse’s Road Atlanta Legacy Room. These charter members will forever be a part of The Driving Club’s history, so this is an opportunity you don’t want to miss!

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