- Category: Road Atlanta
- Published: Wednesday, September 17 2014 21:18
Road Atlanta and Leon Farmer & Company, an exclusive Anheuser-Busch distributor in northeast Georgia, have announced a multi-year corporate partnership. As an official partner of Road Atlanta, Anheuser-Busch will have a strong presence at all major Road Atlanta events and their products will be featured at the track.
Budweiser will be featured in the form of signage throughout the entire 750-acre, 2.54-mile circuit, with signs being displayed at all events that take place at Road Atlanta including Drift Atlanta and the 10-hour Petit Le Mans endurance race. Fans can also find Anheuser-Busch products for sale at locations around the circuit during race weekends. Budweiser will showcase promotional displays and other marketing rights, among other assets, to bolster point of sale initiatives in the region.
"Road Atlanta is proud to have Anheuser-Busch join our family of marketing partners," stated Road Atlanta President and General Manager Geoff Lee. "The legendary Road Atlanta circuit and the prestigious Anheuser-Busch brands will make a formidable partnership."
"Anheuser-Busch and Leon Farmer & Company are excited to begin a partnership with Road Atlanta," said Chris Stallings, Vice President of Sales and Marketing for Leon Farmer & Company. "This track has been great to racing fans for decades and we're happy to be a part of that. There is already a lot of crossover between Road Atlanta spectators and Anheuser-Busch enthusiasts, so we're looking forward to expanding our brand inside the gates of the racetrack."
Road Atlanta opened in 1970 and is recognized as one of the finest road racing circuits in North America. Located less than an hour north of downtown Atlanta, the track hosts several major events during the year including Petit Le Mans, Drift Atlanta, The Mitty vintage classic and numerous club and corporate events.
Leon Farmer & Company has been a family owned and operated distributor of Anheuser-Busch products since 1958. The company proudly services 27 counties in Northeast Georgia, including Athens and Gainesville, and provides more than 200 brands and 500 packages of quality domestic, craft and import beer as well as waters, teas and juices to its customers.