- Category: Road Atlanta
- Published: Wednesday, March 30 2016 08:54
Papa John’s Pizza has partnered with Road Atlanta for a multi-year deal, beginning at this year’s 13th annual Drift Atlanta, as the event’s presenting sponsor. Drift Atlanta presented by Papa John’s will return to the site of the first-ever Formula DRIFT event on May 6th and 7th, 2016.
Since 2004, Road Atlanta has hosted Formula DRIFT’s biggest stars and has become a top destination for motorsports enthusiasts across the country. This year, Papa John’s becomes the newest addition to the Drift Atlanta show and will be present at the facility for the duration of the racing season in the form of signage, vending and additional promotions.
“Having Papa John’s come on board for Drift Atlanta made perfect sense,” said Geoff Lee, president and general manager of Road Atlanta. “The demographic of fans that we get here for the event align perfectly with what Papa John’s is looking to do, and we think this will be a great avenue for them to promote their brand and deliver great product to our established fan base.”
"We are excited to be the Official Pizza of Road Atlanta," said Bobby Meroney, Operations Vice President, Papa John's Atlanta. "It's a pleasure to have the opportunity to partner with an organization such as Road Atlanta and to fuel the race fans with better pizza."
The 13th annual Drift Atlanta presented by Papa John’s comes to Road Atlanta May 6th and 7th for both daytime and nighttime drifting action, as well as driver autograph sessions, a VIP track walk and more.
Road Atlanta also annually hosts the MotoAmerica Championship and the Classic Motorsports Mitty in the springtime, as well as the world-renowned Petit Le Mans endurance sportscar classic every fall.
About Papa John's
Headquartered in Louisville, Kentucky, Papa John's International, Inc. (NASDAQ: PZZA) is the world's third-largest pizza delivery company. For 14 of the past 16 years, consumers have rated Papa John's No. 1 in customer satisfaction among all national pizza chains in the American Customer Satisfaction Index (ACSI). Papa John's is the Official Pizza Sponsor of the National Football League and Super Bowl 50. For more information about the company or to order pizza online, visit Papa John's at www.papajohns.com. Also visit Papa John’s on Facebook at www.facebook.com/PapaJohns, Twitter at http://twitter.com/PapaJohns, YouTube at www.youtube.com/user/papajohns, Instagram at instagram.com/papajohns, Pinterest at www.pinterest.com/papajohnspizza, and Vine at vine.co/papajohns. Looking to be a part of something Better? Learn more about franchising with Papa John's at www.papajohns.com/franchise.