- Category: Petit Le Mans
- Created: Wednesday, September 18 2013 12:55
- 18 Sep
The International Motor Sports Association (IMSA) announced today that TUDOR — an innovative and retro-chic brand — has been named entitlement partner for the next five years of what now will be known as the TUDOR United SportsCar Championship. The IMSA announcement this morning precedes TUDOR’s official U.S. launch this evening during New York Fashion Week.
“The 2014 season will feature the rebirth and revitalization of sports car racing in North America, and therefore it’s the ideal time to introduce a premium watch brand like TUDOR to our U.S. fans and partners, as well as further solidify our relationship with the international motorsports community,” said IMSA CEO Ed Bennett. “This is a natural progression of the fantastic relationship we’ve cherished for decades with our partners at Rolex.