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TUDOR Named Title Partner for IMSA’s Sports Car Championship

The International Motor Sports Association (IMSA) announced today that TUDOR — an innovative and retro-chic brand — has been named entitlement partner for the next five years of what now will be known as the TUDOR United SportsCar Championship. The IMSA announcement this morning precedes TUDOR’s official U.S. launch this evening during New York Fashion Week.

“The 2014 season will feature the rebirth and revitalization of sports car racing in North America, and therefore it’s the ideal time to introduce a premium watch brand like TUDOR to our U.S. fans and partners, as well as further solidify our relationship with the international motorsports community,” said IMSA CEO Ed Bennett. “This is a natural progression of the fantastic relationship we’ve cherished for decades with our partners at Rolex.

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2013 Fall Newsletter

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Fall means cooler weather but Road Atlanta turns up the heat with a diverse schedule of events. NASA comes to Road Atlanta Sept. 13-15, bringing with them an exciting lineup of racing activity. The HSR Atlanta Historics arrive Sept. 19-22, featuring their trademark “blast from the past” entry list of legendary vintage cars. On Oct. 4-6 the two-wheel action of WERA motorcycles comes to Road Atlanta.

The Petit Le Mans powered by Mazda, Road Atlanta’s signature event, runs Oct. 16-19. This year’s edition will mark the historic farewell race of the American Le Mans Series presented by Tequila Patrón. The SCCA American Road Race of Champions on Nov. 1-3 and NASA Dec. 6-8 round out the fall season.

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The WSC era at Road Atlanta and the Ferrari 333SP

Following the demise of the IMSA Camel GT series in 1993, the new World Sports Car (WSC) concept began the following year.  The WSC formula emphasized open cockpit prototypes, unlike the out-going GTP cars. Gone were the days of the Porsche 962, Toyota Eagle, Nissan ZXT GTP, Jaguar prototypes and others.

Some former GTP cars were being “converted” to WSC specs, but the big news was Ferrari constructing a purpose-built WSC entry, known as the Ferrari 333SP. Built in conjunction with Dallara, it would be the first Ferrari sports racer in many years competing for an overall victory. 

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