Our official mission is: to enhance the BMW experience for our members by providing services, support, information, and activities that promote camaraderie and encourage social awareness and responsibility. Unofficially, we’re a big support group for the Ultimate Driving Machine addiction. At the heart of our values is the promotion of motoring citizenship, lifelong driving skills and social responsibility. We live those values by actively supporting the BMW Car Club of America Foundation and its Tire Rack Street Survival Program.