With powerful event attendance and the energetic market of Atlanta at our doorstep, Michelin Raceway Road Atlanta offers an impressive venue for vending and product display. A diverse schedule of races means we have an event that meets the goals of every company. Our vendor areas are a proven marketplace, attracting fans to a centralized location, featuring a variety of auto manufacturer displays, official event merchandise, entertainment, souvenirs, food, beverages and more. Vendor and display possibilities are endless at Michelin Raceway Road Atlanta

Michelin Raceway Road Atlanta offers an exceptional opportunity to reach a broad range of consumers from some of the most attractive and hard to reach demographic categories.

Motul Petit Le Mans, Michelin Raceway Road Atlanta’s showcase event, offers impressive demographics featuring highly-educated males with a median income of $125,000.

About the Event:

• One of the most prestigious sportscar endurance races in the world
• Largest annual international sporting event in Georgia with 150,000+ fans attending
• Season finale of the IMSA WeatherTech SportsCar Championship
• Modeled after the renowned 24 Hours of Le Mans

Located in the Fan Zone, vendors have the unique opportunity to showcase products, sample to and engage directly with fans in attendance at the largest annual international sporting event in Georgia.