With powerful event attendance and the energetic market of Atlanta at our doorstep, Michelin Raceway Road Atlanta offers an impressive venue for vending and product display. A diverse schedule of races means we have an event that meets the goals of every company. Our vendor areas are a proven marketplace, attracting fans to a centralized location, featuring a variety of auto manufacturer displays, official event merchandise, entertainment, souvenirs, food, beverages and more. Vendor and display possibilities are endless at Michelin Raceway Road Atlanta

Michelin Raceway Road Atlanta offers an exceptional opportunity to reach a broad range of consumers from some of the most attractive and hard to reach demographic categories.

Motul Petit Le Mans, Michelin Raceway Road Atlanta’s showcase event, offers impressive demographics featuring highly-educated males with a median income of $125,000.

Located in the Fan Zone, vendors have the unique opportunity to showcase products, sample to and engage directly with fans in attendance at the largest annual international sporting event in Georgia.

Located next to the team competitors in the main paddock – vendors have the unique opportunity to display, sample products and engage directly with race fans in attendance at the premier professional drifting event in the U.S.