Dignitaries Dedicate Michelin Tower at Michelin Raceway Road Atlanta

Officials from IMSA, Michelin and Michelin Raceway Road Atlanta dedicated the track’s most visible improvement with Friday’s ribbon-cutting ceremony outside the sparkling new Michelin Tower that hovers above the front stretch of the historic circuit outside Atlanta.

The 52,000-square-foot facility, four stories high with a viewing deck on top, houses three floors of hospitality and suite space as well as one floor for the media center and broadcast booths. In addition to race weekends, the tower is available to host events year round – even when no cars are on track.

The Michelin Tower further cements the relationship between the 50-year-old racetrack and the tire maker, which became entitlement sponsor of the facility in January. Geoff Lee, president and general manager of Michelin Raceway, and Alexis Garcon, chairman and president of Michelin North America, participated in the ribbon cutting as a host of IMSA executives – Chairman Jim France, President Scott Atherton, CEO Ed Bennett and IMSA Properties Vice President Rick Humphrey – looked on.