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Fox Factory, Inc. Extends Partnership With Michelin Raceway Road Atlanta

Fox Factory, Inc. (FOX) has committed to a long-term sponsorship extension and advancement with Michelin Raceway Road Atlanta, which will further the partnership forged in 2017 and continue Fox Factory’s entitlement of the FOX Factory 120. It will also retain the existing prominent track signage and branding, among other annual activations.

Fox Factory, Inc., a leader in performance defining suspension products, has signed on to extend the existing partnership with Michelin Raceway for many years to come in an effort to strengthen roots at the northeast Georgia race track. Since 2017, FOX has served as the entitlement sponsor of the FOX Factory 120, a 120-minute sprint race and the season finale for the IMSA Michelin Pilot Challenge as part of the Motul Petit Le Mans weekend. The new agreement maintains that entitlement.

Coca-Cola, Porsche Join Forces for Iconic Livery on Weathertech Championship GLTM-leading 911 RSR Race Cars for 2019 Season-Ending Motul Petit Le Mans

Coke is it!

That familiar slogan adorned the sides of IMSA legend Bob Akin’s Porsche race cars from 1980 through 1987, along with unmistakable Coca-Cola red paint scheme and the white Coke “wave.” It’s one of the most iconic liveries in IMSA history – and it’s making a comeback.

Château Élan Official Luxury Winery and Resort

We’re proud to welcome Château Élan as the new Official Luxury Winery and Resort of Michelin Raceway!

The resort is currently in the midst of completing a $25 million renovation, which will debut in November. This property-wide upgrade includes a complete overhaul of the resort’s 251 guest rooms and 24 suites, food and beverage options and grand lobby. The renovation is the first of this scale in the Château’s 35-year history.