Michelin To Serve As Title Sponsor for IMSA Labor Day Weekend at Michelin Raceway Road Atlanta; TireRack.com To Serve As Title Sponsor of Six-Hour Race

Michelin Raceway Road Atlanta announced today that the newly named Michelin Endurance Challenge Weekend at Michelin Raceway Road Atlanta, set for Sept. 4-6, will showcase Michelin’s retail partner, TireRack.com, as the entitlement sponsor of the featured IMSA WeatherTech SportsCar Championship six-hour race.
The TireRack.com Grand Prix at Michelin Raceway Road Atlanta is set for Saturday, Sept. 5 and is one of six races on the Michelin Endurance Challenge Weekend schedule. The TireRack.com entitlement leverages Michelin’s partnership with the tire retail giant and TireRack.com will be featured throughout the facility with prominent track signage and will be a part of the pre-race ceremonies.