News - Michelin Raceway Road Atlanta
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Fox Factory, Inc. Extends Partnership With Michelin Raceway Road Atlanta

Fox Factory, Inc. (FOX) has committed to a long-term sponsorship extension and advancement with Michelin Raceway Road Atlanta, which will further the partnership forged in 2017 and continue Fox Factory’s entitlement of the FOX Factory 120. It will also retain the existing prominent track signage and branding, among other annual activations.

Fox Factory, Inc., a leader in performance defining suspension products, has signed on to extend the existing partnership with Michelin Raceway for many years to come in an effort to strengthen roots at the northeast Georgia race track. Since 2017, FOX has served as the entitlement sponsor of the FOX Factory 120, a 120-minute sprint race and the season finale for the IMSA Michelin Pilot Challenge as part of the Motul Petit Le Mans weekend. The new agreement maintains that entitlement.

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Château Élan Official Luxury Winery and Resort

We’re proud to welcome Château Élan as the new Official Luxury Winery and Resort of Michelin Raceway!

The resort is currently in the midst of completing a $25 million renovation, which will debut in November. This property-wide upgrade includes a complete overhaul of the resort’s 251 guest rooms and 24 suites, food and beverage options and grand lobby. The renovation is the first of this scale in the Château’s 35-year history.

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  • HSR Mitty at Michelin Raceway Road Atlanta Cancelled +

    HSR Mitty at Michelin Raceway Road Atlanta Cancelled - Preliminary Plans Call for 43rd Running of HSR Mitty at Michelin Raceway Road Atlanta to Shift to April 2021 - 2020 Read More
  • Event Postponement +

    Event Postponement Following guidance from the federal and state governments, including specifically, the Centers for Disease Control and Prevention (CDC), the following Read More
  • ACO and IMSA Forge Future of Endurance Racing +

    ACO and IMSA The Automobile Club de l’Ouest (ACO) and North America’s sanctioning body for endurance racing, the International Motor Sports Association (IMSA), Read More
  • No. 31 Whelen Cadillac Wins Motul Petit Le Mans While No. 6 Acura Team Penske Hangs On For DPi Championship +

    No. 31 Whelen Cadillac Wins Motul Petit Le Mans While No. 6 Acura Team Penske Hangs On For DPi Championship The No. 31 Whelen Engineering Racing Cadillac DPi did everything it could in an attempt to repeat as Daytona Prototype Read More
  • Risi Ferrari Returns To Motul Petit Le Mans With Trio Of 2019 Le Mans-Winning Drivers +

    Risi Ferrari Returns To Motul Petit Le Mans With Trio Of 2019 Le Mans-Winning Drivers A longtime IMSA fan favorite is returning to the IMSA WeatherTech SportsCar Championship for the season-ending Motul Petit Le Mans Read More
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