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Michelin And Road Atlanta Announce Naming Rights Agreement To Begin in 2019

Details: Category: Road Atlanta; Created: Friday, 12 October 2018 09:45; 12 Oct

Beginning in January of 2019, Michelin North America and Road Atlanta will further their existing partnership and make history at the north Georgia race track, as it officially becomes Michelin Raceway Road Atlanta.

Michelin is writing a new page in the history books at Road Atlanta, as it becomes the first-ever entitlement partner of the track. Equally as significant, Michelin will lend its name to a race track for the first time in its existence.

Currently, Michelin North America serves as the Official Tire Partner at Road Atlanta. The front straight bridge is branded with the tire company’s iconic Michelin Man, as are many other signs throughout the 750-acre property. As soon as the clock rolls into the new year, Michelin’s existing presence at Road Atlanta will be substantially increased, as naming rights to the entire road racing facility will be transferred to the global tire company.

Fan Nick Calhoun To Serve As Grand Marshal at 21st Annual Motul Petit Le Mans

Details: Category: Motul Petit Le Mans; Created: Monday, 08 October 2018 11:43; 08 Oct

After much deliberation over the slew of thoughtful contest submissions, Motul Petit Le Mans fan Nick Calhoun was selected by a committee to serve as the Grand Marshal for the 21st Annual Motul Petit Le Mans.

In honor of Dr. Don Panoz, who founded Motul Petit Le Mans and the American Le Mans Series and owned Road Atlanta for over 15 years, the honor of serving as Grand Marshal was given to a fan. Dr. Panoz built the series around the mantra “For the Fans”, so it’s only fitting that on our first Motul Petit Le Mans without him, a fan gives the start command.

BMW To Serve As Official Pace Car for 21st Annual Motul Petit Le Mans at Road Atlanta

Details: Category: Motul Petit Le Mans; Created: Friday, 05 October 2018 09:29; 05 Oct

BRASELTON, Ga. (October 5, 2018) – – BMW of North America, with Southern regional headquarters located due north of downtown Atlanta, has established a partnership with Road Atlanta to serve as the Official Pace Car and Safety Car of the 21st Annual Motul Petit Le Mans, Oct. 10-13.

BMW of North America is supplying a BMW M850i xDrive as the Pace Car and a BMW M5 as the Safety Car for the event, which will pace the field of IMSA WeatherTech SportsCar Championship competitors in the season finale showdown for 10 hours on Saturday, Oct. 13. In addition, fans can explore BMW’s product line at their display in the Fan Zone throughout the four-day festival.