News - Michelin Raceway Road Atlanta
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Michelin And Road Atlanta Announce Naming Rights Agreement To Begin in 2019

Beginning in January of 2019, Michelin North America and Road Atlanta will further their existing partnership and make history at the north Georgia race track, as it officially becomes Michelin Raceway Road Atlanta.

Michelin is writing a new page in the history books at Road Atlanta, as it becomes the first-ever entitlement partner of the track. Equally as significant, Michelin will lend its name to a race track for the first time in its existence.

Currently, Michelin North America serves as the Official Tire Partner at Road Atlanta. The front straight bridge is branded with the tire company’s iconic Michelin Man, as are many other signs throughout the 750-acre property. As soon as the clock rolls into the new year, Michelin’s existing presence at Road Atlanta will be substantially increased, as naming rights to the entire road racing facility will be transferred to the global tire company.

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Fan Nick Calhoun To Serve As Grand Marshal at 21st Annual Motul Petit Le Mans

After much deliberation over the slew of thoughtful contest submissions, Motul Petit Le Mans fan Nick Calhoun was selected by a committee to serve as the Grand Marshal for the 21st Annual Motul Petit Le Mans.

In honor of Dr. Don Panoz, who founded Motul Petit Le Mans and the American Le Mans Series and owned Road Atlanta for over 15 years, the honor of serving as Grand Marshal was given to a fan. Dr. Panoz built the series around the mantra “For the Fans”, so it’s only fitting that on our first Motul Petit Le Mans without him, a fan gives the start command.

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BMW To Serve As Official Pace Car for 21st Annual Motul Petit Le Mans at Road Atlanta

BRASELTON, Ga. (October 5, 2018) – BMW of North America, with Southern regional headquarters located due north of downtown Atlanta, has established a partnership with Road Atlanta to serve as the Official Pace Car and Safety Car of the 21st Annual Motul Petit Le Mans, Oct. 10-13.

BMW of North America is supplying a BMW M850i xDrive as the Pace Car and a BMW M5 as the Safety Car for the event, which will pace the field of IMSA WeatherTech SportsCar Championship competitors in the season finale showdown for 10 hours on Saturday, Oct. 13. In addition, fans can explore BMW’s product line at their display in the Fan Zone throughout the four-day festival.

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  • HSR Mitty at Michelin Raceway Road Atlanta Cancelled +

    Michelin Raceway Road Atlanta - Preliminary Plans Call for 43rd Running of HSR Mitty at Michelin Raceway Road Atlanta to Shift to April 2021 - 2020 Read More
  • Event Postponement +

    Michelin Raceway Road Atlanta Following guidance from the federal and state governments, including specifically, the Centers for Disease Control and Prevention (CDC), the following Read More
  • ACO and IMSA Forge Future of Endurance Racing +

    Michelin Raceway Road Atlanta The Automobile Club de l’Ouest (ACO) and North America’s sanctioning body for endurance racing, the International Motor Sports Association (IMSA), Read More
  • No. 31 Whelen Cadillac Wins Motul Petit Le Mans While No. 6 Acura Team Penske Hangs On For DPi Championship +

    Michelin Raceway Road Atlanta The No. 31 Whelen Engineering Racing Cadillac DPi did everything it could in an attempt to repeat as Daytona Prototype Read More
  • Risi Ferrari Returns To Motul Petit Le Mans With Trio Of 2019 Le Mans-Winning Drivers +

    Michelin Raceway Road Atlanta A longtime IMSA fan favorite is returning to the IMSA WeatherTech SportsCar Championship for the season-ending Motul Petit Le Mans Read More
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