Fox Factory, Inc. (FOX) has committed to a long-term sponsorship extension and advancement with Michelin Raceway Road Atlanta, which will further the partnership forged in 2017 and continue Fox Factory’s entitlement of the FOX Factory 120. It will also retain the existing prominent track signage and branding, among other annual activations.
Fox Factory, Inc., a leader in performance defining suspension products, has signed on to extend the existing partnership with Michelin Raceway for many years to come in an effort to strengthen roots at the northeast Georgia race track. Since 2017, FOX has served as the entitlement sponsor of the FOX Factory 120, a 120-minute sprint race and the season finale for the IMSA Michelin Pilot Challenge as part of the Motul Petit Le Mans weekend. The new agreement maintains that entitlement.