News - Michelin Raceway Road Atlanta
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Fox Factory, Inc. Extends Partnership With Michelin Raceway Road Atlanta

Fox Factory, Inc. (FOX) has committed to a long-term sponsorship extension and advancement with Michelin Raceway Road Atlanta, which will further the partnership forged in 2017 and continue Fox Factory’s entitlement of the FOX Factory 120. It will also retain the existing prominent track signage and branding, among other annual activations.

Fox Factory, Inc., a leader in performance defining suspension products, has signed on to extend the existing partnership with Michelin Raceway for many years to come in an effort to strengthen roots at the northeast Georgia race track. Since 2017, FOX has served as the entitlement sponsor of the FOX Factory 120, a 120-minute sprint race and the season finale for the IMSA Michelin Pilot Challenge as part of the Motul Petit Le Mans weekend. The new agreement maintains that entitlement.

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Château Élan Official Luxury Winery and Resort

We’re proud to welcome Château Élan as the new Official Luxury Winery and Resort of Michelin Raceway!

The resort is currently in the midst of completing a $25 million renovation, which will debut in November. This property-wide upgrade includes a complete overhaul of the resort’s 251 guest rooms and 24 suites, food and beverage options and grand lobby. The renovation is the first of this scale in the Château’s 35-year history.

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  • Michelin Raceway Road Atlanta Welcomes New Track President Rick Humphrey +

    Michelin Raceway Road Atlanta Well established motorsports leader Rick Humphrey has been named president and general manager of Michelin Raceway Road Atlanta effective immediately. Read More
  • FOX Factory Signs On As Official Partner Of Road Atlanta +

    Michelin Raceway Road Atlanta BRASELTON, Ga. (Sept. 27, 2017) – Road Atlanta has a new long-term partner in FOX Factory Holding Corp. (FOX), a ride Read More
  • Michelin and Road Atlanta Team Up For Excitement +

    Michelin Raceway Road Atlanta Michelin has enjoyed great success in competition at Road Atlanta and beginning in 2017, Michelin will be the Official Tire Read More
  • Chevrolet Renews Long-Standing Partnership with Road Atlanta +

    BRASELTON, Ga. – Chevrolet returns as Official Vehicle and the Official Truck of Road Atlanta for 2017 and beyond. Chevrolet, who Read More
  • Motul Signs On as Title Sponsor of Petit Le Mans +

    BRASELTON, Ga. (January 27, 2017) – Motul will serve as the title sponsor for the world-renowned Petit Le Mans 10-hour endurance Read More
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