News - Michelin Raceway Road Atlanta
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Dignitaries Dedicate Michelin Tower at Michelin Raceway Road Atlanta

Dignitaries Dedicate Michelin Tower

Officials from IMSA, Michelin and Michelin Raceway Road Atlanta dedicated the track’s most visible improvement with Friday’s ribbon-cutting ceremony outside the sparkling new Michelin Tower that hovers above the front stretch of the historic circuit outside Atlanta.

The 52,000-square-foot facility, four stories high with a viewing deck on top, houses three floors of hospitality and suite space as well as one floor for the media center and broadcast booths. In addition to race weekends, the tower is available to host events year round – even when no cars are on track.

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Join Us at the Motul Petit Le Mans Kickoff Party!

Headed to Michelin Raceway Road Atlanta for next weekend’s 22nd annual Motul Petit Le Mans? There’s only one way to start it off right and that’s at the Motul Petit Le Mans Kick Off Party.

The kick-off party will be held in the Suwanee Town Center at 330 Town Center Ave., Suwanee, Georgia 30024 – next Tuesday, Oct. 8 from 6 to 8 p.m. ET.

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BMW To Serve As Official Pace Car and Safety Car at 22nd Annual Motul Petit Le Mans

North American Premiere of Two 2020 BMW M Models to be Held Friday

For a second consecutive year, BMW M will have a major presence at Michelin Raceway Road Atlanta during the IMSA WeatherTech SportsCar Championship weekend, as a BMW will serve the roles of both Official Pace Car and Official Safety Car for the 22nd Annual Motul Petit Le Mans.

In addition to supplying a 2019 BMW M4 CS to pace the field of IMSA WeatherTech Championship contenders and a specially modified 2019 BMW M5 Competition to serve as Safety Car for the 10-hour endurance classic and IMSA season finale, BMW of North America will host the North American premiere of two new BMW M models: the all-new, 600 hp, third-generation, track-capable 2020 X5 M Sport Activity Vehicle and X6 M Sport Activity Coupe. Both models will arrive in BMW Centers in the spring of 2020.

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  • Michelin Raceway Road Atlanta Welcomes New Track President Rick Humphrey +

    Michelin Raceway Road Atlanta Well established motorsports leader Rick Humphrey has been named president and general manager of Michelin Raceway Road Atlanta effective immediately. Read More
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