News - Michelin Raceway Road Atlanta
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Latest News

Michelin and Road Atlanta Team Up For Excitement

Michelin has enjoyed great success in competition at Road Atlanta and beginning in 2017, Michelin will be the Official Tire of Road Atlanta and the Official Tire of Motul Petit Le Mans, as announced by track officials today.

Located just over 100 miles from the Michelin North American headquarters in Greenville, S.C., the 2.54 mile Road Atlanta circuit has long been referred to as a "home track" for Michelin. Michelin has competed at every Petit Le Mans event since the inaugural race in 1998, and is the winningest tire maker in Petit Le Mans history, having claimed 16 overall race wins, including a stunning overall race win by a Porsche GTLM class entry in the rain-soaked 2015 event.

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Chevrolet Renews Long-Standing Partnership with Road Atlanta

BRASELTON, Ga. – Chevrolet returns as Official Vehicle and the Official Truck of Road Atlanta for 2017 and beyond.

Chevrolet, who has been a loyal partner of Road Atlanta for many years, has used the race track as both a testing ground for its race programs and a captive audience for potential consumers. Chevrolet’s activation at the 750-acre facility will include year-round signage, hospitality, product displays, a Corvette Corral at the Motul Petit Le Mans and more.

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Motul Signs On as Title Sponsor of Petit Le Mans

Motul Petit Le Mans

BRASELTON, Ga. (January 27, 2017) – Motul will serve as the title sponsor for the world-renowned Petit Le Mans 10-hour endurance race at Road Atlanta, as well as the Official Lubricant Partner of Road Atlanta and Petit Le Mans, track officials announced today.

The Motul Petit Le Mans, set for Oct. 4-7, is the final race and championship decider in this season’s IMSA WeatherTech SportsCar Championship, as well as the ultimate race in the four-event Tequila Patron North American Endurance Cup (TPNAEC). The TPNAEC also includes other iconic endurance races at Daytona International Speedway, Sebring International Raceway and Watkins Glen International.

The long-term Motul partnership with Road Atlanta will include prominent trackside and facility-wide signage, display, hospitality and a robust in-market activation element.

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  • HSR Mitty at Michelin Raceway Road Atlanta Cancelled +

    Michelin Raceway Road Atlanta - Preliminary Plans Call for 43rd Running of HSR Mitty at Michelin Raceway Road Atlanta to Shift to April 2021 - 2020 Read More
  • Event Postponement +

    Michelin Raceway Road Atlanta Following guidance from the federal and state governments, including specifically, the Centers for Disease Control and Prevention (CDC), the following Read More
  • ACO and IMSA Forge Future of Endurance Racing +

    Michelin Raceway Road Atlanta The Automobile Club de l’Ouest (ACO) and North America’s sanctioning body for endurance racing, the International Motor Sports Association (IMSA), Read More
  • No. 31 Whelen Cadillac Wins Motul Petit Le Mans While No. 6 Acura Team Penske Hangs On For DPi Championship +

    Michelin Raceway Road Atlanta The No. 31 Whelen Engineering Racing Cadillac DPi did everything it could in an attempt to repeat as Daytona Prototype Read More
  • Risi Ferrari Returns To Motul Petit Le Mans With Trio Of 2019 Le Mans-Winning Drivers +

    Michelin Raceway Road Atlanta A longtime IMSA fan favorite is returning to the IMSA WeatherTech SportsCar Championship for the season-ending Motul Petit Le Mans Read More
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